Ahead of the forthcoming FIFA 20 Global Series, Manchester City have announced a partnership with esports organisation Faze Clan.
The partnership is set to go beyond competitive play and extends to include a shared training facility, co-branded products, YouTube content and hosting exclusive fans events and around the world.
The FaZe Clan FGS 21 Kit is a wearable replica of the digital in-game kit FaZe Clan and Electronic Arts released last December as a part of the FIFA 21 Global Series esports team vanity collection. The collection will become available at 12 p.m. As with in other eSports, FIFA players often represent a team of players split between Xbox and Playstation, usually eSports-based such as Fnatic, FaZe Clan or Astralis. FaZe Clan (formerly FaZe Sniping) is an American eSports organization based in Los Angeles, California, United States. The organization has teams in Call of Duty, Counter-Strike: Global Offensive, PLAYERUNKNOWN'S BATTLEGROUNDS, Tom Clancy's Rainbow Six Siege, FIFA, and Fortnite. FaZe Sniping made their debut on YouTube on May 31, 2010. Back then they were a Call of Duty sniping clan founded. Ahead of the forthcoming FIFA 20 Global Series, Manchester City have announced a partnership with esports organisation Faze Clan. North American esports rganization Fa Clan has partne d with sportswear brand Kappa and social media agency 433 to c ate al-life versions f its FIFA 21 digital football kit. Photo c dit: Fa Clan. RELATED: Fa Clan appoints Amit Bajaj as Chief Financial Officer. The Fa Clan FGS 21 Kit s riginally leased in FIFA 21 last December as part f the FGS.
Manchester City's own esports roster currently includes FIFA player Shaun ‘Shellzz’ Springette, while Faze Clan is represented by Tassal 'Tass' Rushan.
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Shellz missed out on the FIFA eWorld Cup last season, finishing 27th in the world on PS4, while Tass made it through to the round of 16 stage.
Faze Clan was formed ten years ago on YouTube by teenage Call of Duty players who decided to change their gamer-tags to form the group.
Today, Faze Clan is a blend of YouTubers, Twitch streamers, and professional gamers who produce both gaming videos and lifestyle vlogs.
Faze Clan is the most followed gaming organisation in the world with 214 million global fans and over 500m monthly views of its content.
Manchester City and Faze Clan have previously linked up to create YouTube videos together, including during City's tour of the United States in 2017. Faze’s much decorated Fortnite gamer Nate Hill, is also an avid City fan and is often seen wearing club colours while streaming.
City were also the first Premier League club to launch a FIFA Online team in China, which will soon be joined by gamers from South Korea as it grows across Asia.
Beyond professional gaming, the club also hosted the Man City esports Cup last year which saw 10,000 City-supporting amateur gamers take part in the tournament from across the world.
Nuria Tarre, chief marketing officer at City Football Group, said: “esports is the world’s fastest growing spectator sport and this collaboration with Faze Clan marks the start of an exciting new chapter in Manchester City’s esports journey.
'We recognise that fans want to celebrate their love for football across many aspects of their lives, including fashion, music and gaming, to create a culture that goes beyond what happens on the pitch. We are looking forward to working with Faze Clan to provide our fans with new and immersive ways to engage with the club.”
Lee Trink, Faze Clan chief executive officer, commented: “This alliance with Manchester City creates a powerful opportunity to join our collective fan base and cultures on and off the field. Faze Clan will continue to push the boundaries of gaming and esports by engaging our fans with experiences that are meaningful, memorable and surprising.”
FaZe Clan has partnered sports brand Kappa and social media agency 433 to launch real-life versions of its FIFA 21 digital football kit
Esports organization FaZe Clan will be bringing out real-life versions of its FIFA 21 digital football kit, in association with sportswear brand Kappa and social media agency 433. The merchandise will be exclusively available on FaZe’s online store starting today.
FaZe Clan kit a hit among FIFA fans
FaZe launched its FaZe Clan FGS 21 kit initially in December last year. It formed part of its esports team vanity collection and became an instant fan-favourite.
This has prompted the Esports entity to re-launch fresh versions of its FIFA kitthis month. What makes the current launch special is that this is the first time FaZe Clan has released a physical product parallel to a virtual release.
’21 FaZe Clan kit, from FIFA to you.
Available tomorrow at 12pm Pacific, only on https://t.co/6GfK7YqF1xpic.twitter.com/gVjIM4jg6k
— FaZe Clan (@FaZeClan) February 22, 2021
Kappa’s association with FaZe Clan dates back a couple of years as a proven brand of choice. The sportswear marque first partnered with FaZe in 2019. It created a thirteen-piece merchandise collection and a pop-up store in Los Angeles.
FaZe clan kit product details
The limited-edition kit includes a football jersey and shorts. It will feature Kappa’s logo plus the number four on the right sleeve to represent 433.
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Both the shorts and Jersey can be bought separately from FaZe Clan’s shop with both items together pricing at $120.
FaZe & FIFA’s association
FaZe Clan’s latest merchandise launch is an indication of the Esports entity’s eagerness to attach itself to FIFA and football’s global fan base. This joint initiative, alongside its recent collaborations with Manchester City, have been both esports and football-focused.
FaZe seems to have clearly identified a key mainstream market and is using commercial activities to enhance its own brand. FIFA fans can surely expect more goodies on similar lines in the future.
Commenting on the new launch and association, Lee Trink, CEO, FaZe Clan, said, “Our collaboration with Kappa and 433 expresses the natural cultural convergence of the gaming and football communities.
Faze Clan Fifa 21 Kitty
“Bringing a virtual kit to life physically is a first for us. It gives us a new lane for fans to interact with and rep FaZe in multiple ways,” added Trink.